(
Nothing says summer like sweat—and nothing says sweat like athletes.
)
For Salt & Stone’s Summer 2025 Deodorant Campaign, we produced a dynamic, multi-city shoot directed and photographed by Frankie Carino. From a basketball court in Maryland to a racetrack in Connecticut and a golf course in the Bronx, we captured high-impact moments across three sports. The result: a layered, multi-dimensional campaign spanning photo and video content for social and out-of-home placements—built to elevate the brand’s presence through the lens of elite performance.
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Salt & Stone
Credits
Photographer & Director: Frankie Carino
Director of Photography: Dan Brennan
Production: Statement Of
Wardrobe & Prop Stylist: Stephanie Renee
HMU: Erica Janssen