Proper

Wild

End to end campaign with photography, video, and GIF assets

(

Getting Wild

)

What’s
wilder
than
an
energy
drink
called
Proper
Wild?
Our
campaign
for
it.
Conceived
by
the
brilliant
artist
Jon
Paul
Douglass,
the
campaign
features
a
surreal
mix
of
frogs,
caterpillars,
and
paper
mache
fruit.
Starring
model/influencer
Kitty
Lever
and
internet
sensation
Kaiman
Kazazian,
the
video
invites
viewers
into
a
fruit-filled
fever
dream,
complemented
by
whimsical
product
and
lifestyle
imagery.
Our
favorite
part?
The
process!
We
put
our
Statement
of
Intent
Model
to
the
test,
collaborating
with
a
brand
that
trusted
the
artist’s
vision.
Working
with
our
partners
Bélier
for
VFX
in
post-production,
we
achieved
a
seamless
creative
and
production
process,
resulting
in
a
set
of
exceptional
campaign
assets
for
use
across
multiple
channels.