Greenlight is an app designed to empower kids with financial literacy and a sense of independence. We were tasked with creating a multimedia campaign that included video testimonials for broadcast, photography for social and OOH, UGC-style content, and digital OOH banners.

From casting through post-production, we handled the creative direction and full production scope to bring the campaign to life. Filmed across four U.S. markets over the course of several weeks, the series offered a fresh take on testimonials—spotlighting the unexpected wisdom of kids to showcase the real impact Greenlight has on families.